Tuesday, September 14, 2010


What is Ensemble Selling ?

•Ensemble Selling module is to increase the customer's reliance on the brand and decrease the likelihood of the customer switching to a competitor.
•It is a Mix and Match strategy concept. Selling a complete outfit (ensemble) to a customer who has already signaled their intention to purchase a part of the ensemble

Why Ensemble Selling?


Objective
Quantitative
Increase UPT
Increase the Average Transaction Value
Qualitative
To become a brand ambassador/fashion counselor rather than just a sales person.
•To understand various silhouettes available in store.
•To be able to use fashion lingo.
•To understand colour combinations.
•To understand the concept of layering while up selling
•To understand the Brand Image of each product category .
•To understand the relevance of trial time and trial room experience.
•To understand the right time to cross/ up sell while ensemble selling.


Ensemble Selling…..How?


The key to effective ensemble selling is to understand the needs of your customers, and then tailoring your product offering to suit the need ,style of your customer based on colour, body types, fits and silhouettes
•Our cross sell models not only assess a customer’s propensity to buy a product but also helps you identify the right time to make the product offer and make him feel “happy” of his purchase.

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