In 1829, a baby boy was born in Batavia in southern Germany (currently Bayern) to Hirsch Strauss and his second wife Rebecca. He was named Loeb.
n 1847, at the age of 17, two years after his father had passed away, he came to New York, America with his mother and sisters. There, they were met by his half-brothers, Jonas and Louis, who were running a dry goods business, and he started working for them.
In 1853, Loeb became an American citizen, and headed for San Francisco. He started up his own dry-goods store together with David Stern, husband of his half-sister Fanny in 1857.
Young Loeb soon began to learn the trade himself, and by 1850, he was known among his family and customers as “Levi”. The company was called “Levi Strauss” after his name, and then in 1863, it was changed to “Levi Strauss & Co.”
His business had prospered so well that the company set up in a four-story building at 14-16 Battery Street in 1866.
1829
Levi Strauss is born in Buttenheim, Germany.
1853 Aged 24, Levi Strauss becomes an American citizen and heads for San Francisco to make his fortune in the California Gold Rush… not by panning for gold, but by selling supplies to the miners. In March he arrives in San Francisco and sets up a small dry-goods business on California Street.
1902 September 27th, Levi Strauss dies, aged 73. His Nephews inherit the business.1906April 18th, San Francisco earthquake and fires destroy LS& Co HQ and two factories.
501® is Born
1890 Lot numbers are first assigned to the garments being manufactured. ”501” is used to designate the famous copper-riveted ”waist overalls”
1915 Levi Strauss Receives the Highest Award for its ”waist overalls” at the Panama Pacific International Exposition in San Francisco.
1927
The unique ”01” fabric in a 10 oz Denim was developed.
Lady Levi’s®
1935
Lady Levi’s®, the first line for women.
1940
US soldiers wear Levi’s® jeans, t-shirts and jackets overseas, giving the products their first international exposure.
Hand-Painted Arcuate Stitching Design
1944 Due to War rationings & cost savings the Arcuate stitching design is removed, as the thread only has a decorative purpose and is not vital to the usefulness of the garment. In order to keep the design on the pockets, LS&CO. sewing machine operators hand-paint it on each pair!
Levi’s® comes to Europe
1959
Levi’s® jeans are exhibited at the ”American
Fashion Industries Presentation” in Moscow.
The company begins exporting garments to Europe.
The word Jeans originates from the style of pants worn by sailors who sailed from the port of Genoa in Italy – from “Genes”.
Levi’s® Red Tab®
1971
The word ”Levi’s® ” on the red Tab is now stitched with a small ”e”.
Levi Strauss Japan is established.
The cover of Rolling Stones’ album ”Sticky Fingers”, designed by Andy Warhol, shows Mick Jagger wearing zip fly Levi’s® jeans. The first edition of the covers uses a real zip!
Levi’s® 501®
1984
Official outfitter of the U.S. Olympic Team.
Bruce Springsteen wears a pair of 501® jeans on the cover of the ”Born in The USA” album.
Bob Haas, a great-grand nephew of Levi Strauss, becomes President and Chief Executive Officer of Levi Strauss & Co..
n 1847, at the age of 17, two years after his father had passed away, he came to New York, America with his mother and sisters. There, they were met by his half-brothers, Jonas and Louis, who were running a dry goods business, and he started working for them.
In 1853, Loeb became an American citizen, and headed for San Francisco. He started up his own dry-goods store together with David Stern, husband of his half-sister Fanny in 1857.
Young Loeb soon began to learn the trade himself, and by 1850, he was known among his family and customers as “Levi”. The company was called “Levi Strauss” after his name, and then in 1863, it was changed to “Levi Strauss & Co.”
His business had prospered so well that the company set up in a four-story building at 14-16 Battery Street in 1866.
1829
Levi Strauss is born in Buttenheim, Germany.
1853 Aged 24, Levi Strauss becomes an American citizen and heads for San Francisco to make his fortune in the California Gold Rush… not by panning for gold, but by selling supplies to the miners. In March he arrives in San Francisco and sets up a small dry-goods business on California Street.
1902 September 27th, Levi Strauss dies, aged 73. His Nephews inherit the business.1906April 18th, San Francisco earthquake and fires destroy LS& Co HQ and two factories.
501® is Born
1890 Lot numbers are first assigned to the garments being manufactured. ”501” is used to designate the famous copper-riveted ”waist overalls”
1915 Levi Strauss Receives the Highest Award for its ”waist overalls” at the Panama Pacific International Exposition in San Francisco.
1927
The unique ”01” fabric in a 10 oz Denim was developed.
Lady Levi’s®
1935
Lady Levi’s®, the first line for women.
1940
US soldiers wear Levi’s® jeans, t-shirts and jackets overseas, giving the products their first international exposure.
Hand-Painted Arcuate Stitching Design
1944 Due to War rationings & cost savings the Arcuate stitching design is removed, as the thread only has a decorative purpose and is not vital to the usefulness of the garment. In order to keep the design on the pockets, LS&CO. sewing machine operators hand-paint it on each pair!
Levi’s® comes to Europe
1959
Levi’s® jeans are exhibited at the ”American
Fashion Industries Presentation” in Moscow.
The company begins exporting garments to Europe.
The word Jeans originates from the style of pants worn by sailors who sailed from the port of Genoa in Italy – from “Genes”.
Levi’s® Red Tab®
1971
The word ”Levi’s® ” on the red Tab is now stitched with a small ”e”.
Levi Strauss Japan is established.
The cover of Rolling Stones’ album ”Sticky Fingers”, designed by Andy Warhol, shows Mick Jagger wearing zip fly Levi’s® jeans. The first edition of the covers uses a real zip!
Levi’s® 501®
1984
Official outfitter of the U.S. Olympic Team.
Bruce Springsteen wears a pair of 501® jeans on the cover of the ”Born in The USA” album.
Bob Haas, a great-grand nephew of Levi Strauss, becomes President and Chief Executive Officer of Levi Strauss & Co..
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