Brand Induction - Calvin Klein Under wear

•In 1982, Calvin Klein altered the way the world viewed and bought men's underwear with the introduction of the First Designer Underwear.
•Once a utilitarian product, men’s underwear suddenly became an object of desire.
•Today, Calvin Klein Underwear is the largest Designer Underwear Brand in the World.
•Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear.
•In April 2007, Brand Marketing India launched Calvin Klein Underwear in India