•A clothing group with a strong Italian character whose:
–Style
–Quality
–Passion
are clearly seen in its brands
•Luciano, Giuliana, Gilberto and Carlo Benetton, launched the activities of the Benetton Group in 1965
•Today it is present in 120 countries
•Approximately Euro 1.7billion turnover
•1960s – The idea of color
•1965 – The Benetton group is established
•1969 – Benetton beyond boundaries, first shop in Paris.
•1970s – A business model making the difference; unique, flexible and innovative
•1980s –Communication campaigns – known all over the world
•1990s – A Global company: around 110mn garments sold in 120 countries
•2000 – Grows with the market – a new network of megastores
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